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If you are consistent and provide valuable information in your emails you’ll get incredible results. the competition with this formula, Never lose another penny with your The biggest benefit of email marketing is the follow-up. Roofing … However, email marketing is one of the most effective ways to nurture your leads. You can have a similar one on your website. There are a lot of different email marketing tools that you can use. The basic ones include: More advanced email marketing tools include ActiveCampaign and Infusionsoft. In other words, these stats show that if done right, direct mailing campaigns can make lead generation more of a cinch. Is your roofing company a good fit for Roofing Marketing Pros? On my website, we have a lead magnet that is a checklist. Our expertise in digital marketing for roofing contractors and roofing suppliers helps roofing companies scale their roofing business to the next level. The list is the most important factor in the success or failure of any email or direct mail campaign. This is why it’s important to build a relationship. According to MarketingProfs, “Marketers who segment their email recipient lists achieve 39% higher open rates, 28% lower unsubscribe rates, 24% better deliverability.”. Things to consider when choosing the right email marketing platform include: If you need help choosing a solid CRM for your roofing company, take a look at Equipter’s article “CRM: Which Platform is Right for Your Roofing Company?”. A roofing company usually specializes in making roofs. It’s also a pain in the ass for a lot of homeowners … Roofing Contractor Marketing. This shows that you care about the well-being of your customers and their homes and keeps your company top of mind. We offer a full suite of cost-effective, efficient, and powerful marketing services for roofers that are designed to help get you more residential and commercial roofing leads and take your roofing … You can pull reviews from your Google Business Listing, Angie’s List, Houzz, or other platforms where customers can leave feedback on your company. Together, they work to increase brand authority, website traffic, leads, and booked jobs. For roofing contractors, it’s not necessary to follow up with your leads as much as I do. online marketing by follow this system, How To Use Content Marketing To Double Your Roof Sales. It’s not as sexy as Google or Facebook but it’s more effective. Email Marketing has been around since the 1990s. It’s also a pain in the ass for a lot of homeowners dealing with the construction of their homes. Those who have any type of roofing needs, they much contact the best roofing … These tools are a great way to create a database and email your list. Content marketing is a great way to build authority and credibility in your area. Another online marketing tactic that roofing companies should consider is email marketing. This guide will focus on the 10 best ways to use your time and resources for roofing contractor marketing efforts to get the most return on investment (ROI): Email marketing When creating lead-generating content, be sure it benefits your audience. You should have a system in place that adds these people to an email list based on where they in the buying cycle. ©2021 Equipter, LLC. The Email Marketing Guide For Roofing Contractors. Be sure to do your research when you’re deciding which platform is best for your roofing email marketing strategy. An added value for your customers–and something that has the power to turn leads into customers–is an email newsletter. * Comment. We get multiple daily email leads because of this checklist. According to an article on IMPACT, one study discovered, “Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.” No matter whether they’re new leads or roofing customers from 10 years back, it’s important to stay in touch with each contact. LimeLeads Roofing Contractors Email List Get a quote for roofing contractors lists for your specific requirements and target by location, employee size, annual revenue, web tech, and more. Not many people email their list but I do it 4-5 times a week. Once you receive their contact info, you can automatically add contacts into a segmented list to send them marketing emails after they receive their download. Email marketing has been the most effective marketing channel for my business. With a name like Roofing Contractor Marketing, it’s safe to assume that the folks at RCM know what they are doing when it comes to helping roofers break through the clutter. The more touch points you have with your customers the more likely they will remember who you are. Crest Exteriors had planned to mail over 40,000 roofing cards, but after mailing the first 20,000, they were so busy, they put their roof marketing campaign on hold! And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.” –source. Whether you want to keep in touch with current roofing prospects or increase the number of contacts in your database, roofing email marketing can help. Whether you want to keep in touch with current roofing prospects or increase the number of contacts in your database, roofing email marketing can help. Sign up for Equipter's monthly newsletter below. Our email campaigns target roofing customers looking for service. Uncover the secrets to getting your roofing company noticed. Our roofing marketing services help you win the best jobs, stand out from the competition, and become the obvious choice in your market. Roofer Elite. Here at Equipter, we’ve put a few tips together to help … Nothing will ever replace a face to face meeting but the next best thing is email. For example, someone who fills out a form to download an infographic called “Homeowner’s Ideal Roofing Contractor Checklist” would get segmented into your Residential Roofing Leads and Lead-Gen Content Recipients lists. When it comes to marketing your roofing business, you’re making a big mistake if you don’t follow these easy tips. Best of all, it … 30 new roofing jobs! Want more tips on how to enhance your roofing company's sales and marketing strategies? Get roofing website. This helps you deliver the right content to the right people. In the roofing space, most of the customers you’ll serve are one time customers. The backbone of your custom built marketing system from Roofer Marketers is the responsive website we'll build. You could then set up an email automation series that sends that person a set number of emails related to that infographic. The easiest way to send well-designed emails is to utilize a professional email marketing platform. Roofing Contractor Marketing … This constant follow-up puts my business top of mind. Have you seen these in the search results? Marketing a roofing company isn’t as simple as putting an ad in the Yellow Pages anymore. Here at Equipter, we’ve put a few tips together to help master your email marketing game. One of the best ways to build a relationship is through email marketing. Whether you send it monthly, quarterly, or annually, it’s a great way to keep your contacts up to date with your business and provide tips and tricks for extending the longevity of their roofs. We Take Total Control of Your Existing Website. There’s a reason email has remained a big part of digital marketing . Is your roofing company a good fit for Roofing Marketing Pros? One of the best ways to build a relationship with your customers is through email marketing. There are many roofing contractors that are also general contractors that can sell their customers other services. Our company offers full service direct mail marketing campaigns from start to finish, and as a result of doing numerous marketing campaigns for other roof … Many new roofing … Email Marketing . This is the biggest challenge you’ll face in building a database. If you’re not using email marketing in your roofing company’s marketing strategy, you’re missing out. According to a study done by BrightLocal, consumers tend to read about 10 reviews before they’re comfortable trusting a company. Email is a widely-adopted communication channel that roofers can use to get in touch with … Some examples of downloadable content your roofing company can provide include: When you make it mandatory for visitors to download your content, you have the power to control what information you receive. In fact, you … Even though most people don’t open their emails as much as they used to, email marketing still has the highest ROI of any online marketing channel. Roofing Marketing Be the #1 roofing company in your market. Email Marketing For Roofing Contractors Is The Ticket To The Highest Lifetime Customer Value New roofing contractors often feel the temptation to go after the biggest projects. Most platforms have pre-developed templates that allow you to simply change colors and add your own photos and messaging without having to design the layout yourself. There are close to 4 billion people in the world that have an email address which makes it the most popular form of communication online. Email marketing is another option for roofing companies that can include links to blog posts within their monthly newsletters while developing a list of subscribers. See the services you need below, and we can't wait to help your roofing … Mailchimp and Constant Contact are two popular email marketing platforms. If … Marketing is supposed to make selling easier. If you’re running low on roofing leads, consider creating gated content, or content that can only be accessed by your website visitors when they enter their contact information. Just keep in mind that the more information you require people to enter, the fewer submissions you’ll receive. CRM: Which Platform is Right for Your Roofing Company. A lead magnet won’t have much had an impact unless they are consumed. If you’re a new roofing company or a veteran roof contractor searching for the best marketing ideas, call our experts at 800-628-1804 today for a FREE, no-obligation consultation. Email campaigns have proven to be an extremely successful way to generate new leads quickly and efficiently. Roofer Elite is run by Chad Riddersen and Raymond Fong. You should have all your employees ask for your customer’s email address when they are on the phone, going to an appointment, and whenever they interact with your customers. May 22, 2014 May 25, 2014 by Brandon Gaille. It was the first form of internet marketing. If you run a HubSpot website, you can also use their email templates or build your own if you’re feeling particularly creative. One of the most powerful [free] tools in any roofing company’s marketing arsenal is the collection of customer reviews. Even a month after their mailing, they continued to receive calls from their postcards 43 unique calls total, of which they converted 30 into roofing … If you want to target homeowners that have been hit by a storm make sure that their address was on the swath of the storm. Those are … This is why I prefer short one-page lead magnets that are easily consumable but have valuable information. Incorporating reviews into your roofing email marketing helps boost credibility, especially when you link them to a customer story, case study, or project photo gallery on your website. Test Google Local Services Ads for Roofers. Press releases represent another … What does that mean? They offer a full suite of cost … That makes it difficult to have a lot of repetitive business. One of the more underrated ways to do this is by using a marketing letter for your roofing company. Even if you’re starting from zero, you can get the right tools, guidance, and roofing marketing ideas you need to grow your roofing business or contracting services. One study found that half of American consumers favor direct mail over email. Here are some stats that back what I am saying: “Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.” source, “Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. It all begins with us taking a total control of your … This type of company helps in repairing, installing and replacing the roofs with a variety of materials such as different types of metals, etc. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. You can even add a customer survey into your customer followup email series. Replacing a roof is a big investment for many people. 10 Great Roofing Marketing Ideas. All rights reserved. How relevant is your list with the offer you are making? SEND … If you are not following up with your leads then you are missing a big opportunity in your business. It might seem like an outdated method, but it really serves several purposes. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads.” source. You should ask every new lead that comes in your ecosystem for their email address. Building and maintaining relationships with customers is one of the most important keys to success. Make sure your emails are personalized and make sure you’re offering your clients things that they can’t get anywhere else . A roof is one of those needed items on a home, but a good roof can last three decades or more. Consumers also have a preference for direct mail over email. Content Marketing. Here at Roofer Elite, we are experts in all things digital marketing. Replacing a roof is a big investment for many people. Email marketing has the highest ROI of any online marketing channel. A good step for marketing a roofing company is to send out press releases that outline something new and exciting about your company to relevant media personnel, like bloggers or … Unbiased reviews help increase a prospect’s confidence in your company. This content will position your company as the expert and authority in your marketplace. The best lead magnet is the ones that are most likely to be read. Three Qualities of The Perfect Roofing Landing Page, Tips on Optimizing Your Roofing Company’s Google My Business Listing, Realistic Ways of Getting Commercial Roofing Leads, Promoting Your Roofing Business Through Social Media Marketing. The Email Marketing Guide For Roofing Contractors. Those in your Recent Free Quote Recipients list should filter into an automation or followup email series that contains reminders and benefits associated with replacing their roofs. You don’t need a fancy site with multiple pages to get online leads. If you plan to offer an end-of-year discount for a new roof at the start of next year’s roofing season, you could create an email campaign for the contacts in your Recent Free Quote Recipients list, or contacts who’ve received a quote within the last three months but haven’t committed. For roofers, replacing a roof is not a big deal since they do it every day but for a homeowner or a commercial property owner, it can be a huge deal. Since many of your customers are going to be one time customers can be difficult to build that relationship so you can sell them other services. Emails are a crucial part of lead nurturing and customer care, increasing engagement with future and past customers. Are You Relying On The Momentum Of The Marketplace? Our roofing marketing plans include a variety of online marketing strategies and services. 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